About Two Roots

Two Roots Media started with a crazy idea: make Kung fu-grip Hindu action figures. Think Lord Rama with working bow and arrow. When we hit the temples to do a preliminary taste test, the voice of aunties and uncles rang loud and clear: "Oh no. I'm not giving that to my children. They'll put their mouths on it." So much for that.

But we didn't stop there. Instead, we thought long hard thoughts about getting some books published, making movies, and doing TV shows, with the ultimate goal of being the definitive source of high-quality, informative, and entertaining South Asian media. We still want to do that.

So, we decided to pump our favorite stuff out to you through the internet. Read first-hand stories from people who had the guts to sell their Honda Accords (so to speak) and dive into non-traditional professions. We have colorful synopses of the latest Bollywood phillums. Get advice from our even-keeled advice columnist, Abha, who does not know your parents and will not tell on you. And keep tuning in for our web soap: EFGH.

With the money we could have used for haircuts and lunch, we started this website to bring some of the stuff we actually like to read and write about. We don't have an agenda, other than keeping young South Asians informed and entertained with the baddest stuff online.

Who Are Vee?

Vidya Sundaram is the founder of Two Roots Media. She is fair-skinned, homely, issueless.... oops, wrong profile. Vidya would be happier if all grown-ups had large heads and small bodies.

Amy Schneirow is one cool desi fly chick. She's moving to Seattle to start the first all-girl bhangra flannel grunge band.

Vanita Soni has no desire to be on American Idol, but is currently developing a reality Indian cooking show called "American Idli."